atmostormbeta
Media kit

Reach people in the moments weather matters.

Atmostorm is a free, independent severe-weather service. It takes the official National Weather Service and NOAA data that matters most, the tornadoes, hurricanes and dangerous storms, and gets it to people in plain language on social media, on the web and on their phones.

Talk about a partnershipPrintable one-pager

Reach

2.6 million views
across Facebook, Instagram, YouTube and atmostorm.com in the last 28 days
Week of Aug 17: 11,919 viewsWeek of Aug 24: 5,701 viewsWeek of Aug 31: 14,811 viewsWeek of Sep 7: 6,038 viewsWeek of Sep 14: 4,303 viewsWeek of Sep 21: 629,822 viewsWeek of Sep 28: 1,106,509 viewsWeek of Oct 5: 6,475,057 viewsWeek of Oct 12: 1,597,932 viewsWeek of Oct 19: 594,619 viewsWeek of Oct 26: 609,665 viewsWeek of Nov 2: 473,099 views
Views per week since Aug 17 (Facebook, Instagram, web)
2,490,000
Facebook and Instagram views, last 28 days
2.06M on Facebook, 427K on Instagram; Oct 15 – Nov 11
All-time high: 9,920,000 (28 days to Oct 23)
36,500+
Facebook and Instagram followers
23,100+ on Facebook, 13,400+ on Instagram
Facebook up from 17,300 on Oct 13
96,900
YouTube views, last 28 days
Oct 14 – Nov 10; Shorts and live storm coverage
All-time high: 169,000 (28 days to Sep 7)
33,600
Website visits, last 30 days
35,700 page views, Oct 14 – Nov 12
Up from 22,600 the 30 days before
All-time high: 40,100 (30 days to Oct 22)

Facebook, Instagram, YouTube and website numbers update daily. Audience as of September 30, 2026.

Storm coverage that landed

  • Hurricane Rachel3,180,000 views
    Category 3 at its peak. 168 posts on Facebook, Instagram and YouTube, Sep 28 – Oct 11
  • Hurricane Isaias1,900,000 views
    Category 3 at its peak. 54 posts on Facebook, Instagram and YouTube, Oct 7 – Oct 10
  • Hurricane Trudy882,000 views
    Category 3 at its peak. 60 posts on Facebook, Instagram and YouTube, Oct 13 – Oct 19

Each storm's posts, views added up across platforms, the last 120 days.

Who's watching

82%
are 55 or older
59% are 65+ (Facebook)
89%
are in the United States
Follows the weather
where they are
The Southwest this month (Phoenix, El Paso, Houston); the Plains in tornado season, the Gulf in hurricane season

An older, mostly American audience of homeowners, for whom a long power outage or a late warning is serious. They come to Atmostorm when severe weather is on its way to them, which is exactly when preparedness gear stops being an abstraction.

Why it works

  • Focus. People are buried in weather information from apps that try to do everything. Atmostorm covers the most dangerous weather and little else, so what it posts gets attention.
  • Trust. No hype, no fear-selling. Every warning comes from the National Weather Service and says so.
  • Timing. Views surge when storms threaten, in the regions they threaten. A partner is seen by the people about to need what they make.

What you can sponsor

Presented by: the daily outlook

Your name on the daily severe-weather outlook video and post, for a season. The calm-day briefing people check every morning.

Season kickoff

A sponsored tornado-season or hurricane-season preparedness video: what to have ready, before the first warning.

Preparedness segment

A short, calm-day segment on one piece of gear that matters when the power goes out or the warning goes up.

The /prepare page

Sponsorship of Atmostorm's evergreen preparedness guide (atmostorm.com/prepare), linked from calm-day posts all season.

Never for sale
  • Warnings, and anything that tells people what to do in a storm
  • Live tornado, landfall or outbreak coverage
  • Unlabeled posts: every sponsored post says so

This protects the people relying on the warnings, and it protects your name from appearing next to someone's worst day.

Good fits
  • Backup power: portable power stations and home generators
  • NOAA weather radios
  • Storm shelters and safe rooms
  • Lighting, first aid and emergency kits

Who's behind it

Atmostorm is built and run by Brian, who grew up and lives in tornado alley. He wanted the storm data that matters to reach people on social media and on their devices, and a site that brings that data together and uses it well. So he built the service he wanted to use himself: one that focuses on the most dangerous weather and says plainly what it means for you. It's independent and free, and it stays that way.

Atmostorm is not an official source and isn't affiliated with the National Weather Service or NOAA. It aggregates and presents their public data. More about Atmostorm

Get in touch

Email partners@atmostorm.com with what you have in mind and the season you're planning for.