atmostormbeta
Media kit

Reach people in the moments weather matters.

Atmostorm is a free, independent severe-weather service. It takes the official National Weather Service and NOAA data that matters most, the tornadoes, hurricanes and dangerous storms, and gets it to people in plain language on social media, on the web and on their phones.

Talk about a partnershipPrintable one-pager

Reach

9.6 million views
across Facebook, Instagram, YouTube and atmostorm.com in the last 28 days
Week of Jul 20: 2,414 viewsWeek of Jul 27: 5,662 viewsWeek of Aug 3: 6,300 viewsWeek of Aug 10: 13,342 viewsWeek of Aug 17: 11,919 viewsWeek of Aug 24: 5,701 viewsWeek of Aug 31: 14,811 viewsWeek of Sep 7: 6,038 viewsWeek of Sep 14: 4,423 viewsWeek of Sep 21: 629,822 viewsWeek of Sep 28: 1,107,629 viewsWeek of Oct 5: 6,447,460 views
Views per week since Jul 20 (Facebook, Instagram, web)
9,470,000
Facebook and Instagram views, last 28 daysAll-time high
6.70M on Facebook, 2.77M on Instagram; Sep 19 – Oct 16
Up from 25,600 the 28 days before
32,300+
Facebook and Instagram followers
19,300+ on Facebook, 13,000+ on Instagram
Facebook up from 3,840 on Sep 30
126,000
YouTube views, last 28 days
Sep 17 – Oct 14; Shorts and live storm coverage
All-time high: 169,000 (28 days to Sep 7)
25,300
Website visits, last 30 daysAll-time high
29,500 page views, Sep 17 – Oct 16
Up from 5,930 the 30 days before

Facebook, Instagram, YouTube and website numbers update daily. Audience as of September 30, 2026.

Storm coverage that landed

  • Hurricane Rachel3,180,000 views
    Category 3 at its peak. 168 posts on Facebook, Instagram and YouTube, Sep 28 – Oct 11
  • Hurricane Isaias1,900,000 views
    Category 3 at its peak. 54 posts on Facebook, Instagram and YouTube, Oct 7 – Oct 10
  • Hurricane Polo747,000 views
    Category 3 at its peak. 128 posts on Facebook, Instagram and YouTube, Sep 24 – Sep 29

Each storm's posts, views added up across platforms, the last 120 days.

Who's watching

82%
are 55 or older
59% are 65+ (Facebook)
89%
are in the United States
Follows the weather
where they are
The Southwest this month (Phoenix, El Paso, Houston); the Plains in tornado season, the Gulf in hurricane season

An older, mostly American audience of homeowners, for whom a long power outage or a late warning is serious. They come to Atmostorm when severe weather is on its way to them, which is exactly when preparedness gear stops being an abstraction.

Why it works

  • Focus. People are buried in weather information from apps that try to do everything. Atmostorm covers the most dangerous weather and little else, so what it posts gets attention.
  • Trust. No hype, no fear-selling. Every warning comes from the National Weather Service and says so.
  • Timing. Views surge when storms threaten, in the regions they threaten. A partner is seen by the people about to need what they make.

What you can sponsor

Presented by: the daily outlook

Your name on the daily severe-weather outlook video and post, for a season. The calm-day briefing people check every morning.

Season kickoff

A sponsored tornado-season or hurricane-season preparedness video: what to have ready, before the first warning.

Preparedness segment

A short, calm-day segment on one piece of gear that matters when the power goes out or the warning goes up.

The /prepare page

Sponsorship of Atmostorm's evergreen preparedness guide (atmostorm.com/prepare), linked from calm-day posts all season.

Never for sale
  • Warnings, and anything that tells people what to do in a storm
  • Live tornado, landfall or outbreak coverage
  • Unlabeled posts: every sponsored post says so

This protects the people relying on the warnings, and it protects your name from appearing next to someone's worst day.

Good fits
  • Backup power: portable power stations and home generators
  • NOAA weather radios
  • Storm shelters and safe rooms
  • Lighting, first aid and emergency kits

Who's behind it

Atmostorm is built and run by Brian, who grew up and lives in tornado alley. He wanted the storm data that matters to reach people on social media and on their devices, and a site that brings that data together and uses it well. So he built the service he wanted to use himself: one that focuses on the most dangerous weather and says plainly what it means for you. It's independent and free, and it stays that way.

Atmostorm is not an official source and isn't affiliated with the National Weather Service or NOAA. It aggregates and presents their public data. More about Atmostorm

Get in touch

Email partners@atmostorm.com with what you have in mind and the season you're planning for.